Brewing Up Retail Success

Starbucks: Coffee at Home Website

Starbucks' dominance in the retail coffee category was being challenged by major competitors like Dunkin' Donuts. In response, they launched an integrated online and offline campaign featuring their coffee products available in supermarkets and groceries.

I led a team of creatives at DraftFCB to develop the website, print campaign, and illustrations. The website included a questionnaire that matched customers with their ideal coffee variant based on flavor preferences.

My Role

Design Direction
Illustration
Animation

Deliverables

Website Design
Animation

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Starbucks Coffee At Home Website

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Starbucks Coffee At Home Website